Social media marketing is the big buzz word in today’s environment. Before investing in social media you should know and understand the risk in order to capitalize on the opportunities of social media. Technology is changing the way we do business and we now have many platforms to choose from although they are not all understood completely.
Social media marketing should not be a pushy sales tactic. Social media can be used for sales if done correctly. It should be a way of understanding your client’s needs and become a part of their social network. Engagement is so important in social media marketing. There are many businesses that obtain a lot of data but don’t know what to do with it.
Your business should implement a plan and follow through and execute it to get more business in the door. Choose a plan that will work for your sector of business since all platforms don’t work for every industry. Some tools you will need to double your business:
- Facebook business page
- Twitter account
- Pinterest account
- Youtube channel
- Content plan
- Manage your business reputation
Use social media marketing as a lead generation tool which is where most leads come through and then put into a sales funnel in order to close a sale down the road. Content on social media is a great way to build trust and generate interest. When you have great content people will know, like and trust you.
If you don’t have a process or know how people become your client you are wasted your time and money. 1) Attract customers or clients 2) Engage customers and build trust 3) Move customers or prospects into a sales funnel to follow up and close later on. Social media marketing will help you stay on the radar and connected.